how ai in marketing leads to enhanced branding

with ai & ml churning the martech charts and ai in marketing taking the branding and programmatic advertising berzerk, what more is in store for the future?

we are in the middle of the digital era and moving towards the age of artificial intelligence (ai) technology. while most of us might associate ai with robotics, this technological innovation is utilized in various aspects of life. the by-products of ai technology range from vocal personal assistants such as alexa, siri to neural networks like google’s deepmind. it is integrated into various business processes including, research and development (r&d), sales, marketing, and finance.

according to forbes, the adoption of ai and machine learning (ml) in research and development was the fastest of all enterprise departments in 2019. moreover, marketing and sales utilize ai and ml more than any other department in the enterprise today.

according to gartner, 80% of technology will be developed on an ai foundation by 2021. as ai is becoming more prominent across various industries, it is also impacting marketers in subtle ways that might not be obvious to them yet.